I had the good fortune of getting invited to the deLUX meetup that was held at Adaptive Path’s offices. The event was hosted by Ian Macfarland of Neo and included some great presentations from Jared Spool and Tim McCoy. Tim’s presentation was especially great; a 15 minute case study of the research, design, prototyping, and implementation of a mobile news service for iTV, built from the ground up. Awesome stuff!

Ian McFarland

This helped show me one of the better sides of SXSW: micro-events and one-day tracks (like Lean Startup) happening under the umbrella of the SXSW mothership, purely for the reason that a lot of people interested in the same stuff are going to be in the same place.